Romania is an interesting market with very demanding players, where many top gambling companies are competing.
Romanians mostly prefer sports betting products, but they usually want for a betting site to include a variety of other products. You would expect for an average romanian player to try a little bit of everything that a betting site has to offer: sports, esports, virtual sports, bingo, slots, live casino, poker etc.
Romanian players like bonuses and promotions, so it’s no surprise that most of the betting sites try to deliver a variety of interesting offers meant to attract players and keep them happy.
For a new betting site, that wants to enter the romanian market, it’s definitely a big challenge. Not only does it have to live up to the expectations of players, but it also has to compete against some of the most powerful betting sites: Superbet, Betano, Unibet, Sportingbet, Betfair, Pokerstars, Netbet, Fortuna and many more
We’ve currently identified a total number of 63 affiliate sites that have Romania as main market. All of these sites combined receive a total estimated monthly organic traffic of 1,637,258.
As expected, most of affiliate sites advertise both sports & casino.
- 45% of the sites advertise sports & casino
- 33% of the sites advertise only casino
- 22% of the sites advertise only sports
According to our data, the most advertised brand in Romania, on affiliate sites, is:
- Superbet
It’s definitely not a surprise to see that the oldest, biggest and most popular gambling operator in Romania, which has over 1,000 betting agencies around the country, is also the most present on affiliate sites.