Gambling companies sometimes neglect important marketing details before and after they start the processes of creating and promoting a new betting site. In this article, we’ll try to highlight some of the things that gambling companies should pay more attention to.

Create a unique brand

You should only be inspired by others, not copy them

In an industry with thousands of betting sites, it can get difficult to come up with a unique identify, but this doesn’t mean you shouldn’t try. There may be similarities between brands, which is normal, but don’t launch an online sports betting site with the name Bet265, having gray and green as the main colors.

Come up with a story

Even the most simple or superficial story is better than no story at all
A story can be the basis for all the marketing elements and activities that you will be doing, so it’s quite important. Don’t forget that a good story can help a lot in selling a product.

Stand out from the crowd

When promoting your betting site, you should focus on what makes it better or different

Highlight things that can make players choose you instead of your competitors. Maybe your betting site has more casino games, exclusive casino games, new casino game providers that are not that popular, bigger odds, bigger bonuses, different type of promotions, faster withdrawals, special payment methods, faster verification procedure, smaller deposit limit etc.

Customize and geolocate

Targeting multiple markets requires multiple efforts

It’s not enough to just understand the specifics of each market, you also need to take actions and make sure that all of your marketing elements are customized for each market. You need to display relevant marketing materials to players if you want to have decent results.

Therefore, next time you’re about to spend many thousands of EUR just to show up at igaming conferences and tell everybody how cool you are, maybe consider saving a few hundreds or maybe thousands to create some suitable ads, landing pages, fix some CTA, and eventually learn more about how to redirect players to proper landing pages. You’re not that cool when you’re targeting multiple markets and you serve just one english landing page with the bonus amount in GBP, which is available only for players from UK. Just saying…

Retention marketing!

1 loyal player can be more valuable than 100 new players

The costs for acquiring new players are higher than the costs for retaining existing players. Also, a loyal player can bring more money than a one time new player.

Besides all of these, loyal and happy players can have a huge and positive impact with their word-of-mouth marketing.